Sports Sponsorship
Prudent Partners annotated sports video frames to identify brand exposure zones and durations for a sponsorship analytics firm. This enabled accurate measurement of on-screen brand visibility across matches and formats.
Case Details
Clients: Pixel Art Company
Start Day: 13/01/2024
Tags: Marketing, Business
Project Duration: 9 Month
Client Website: Pixelartteams.com
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Executive Summary
A media analytics provider improved its sponsorship valuation system by annotating visual branding elements from live sports imagery. Using polygon instance annotations guided by a structured SOP, the project enabled reliable AI-driven brand visibility insights.
Introduction
Background
In sports marketing, brand placement visibility directly impacts media value. Structured image datasets support automated brand exposure analytics.
Industry
Sponsorship Analytics / Sports Media / AI Marketing Intelligence
Challenge
Problem Statement
Unstructured datasets lacked precision in identifying branded assets, especially under partial occlusion or unclear signage.
Impact
This resulted in unreliable brand recognition, incomplete tracking, and limited model utility.
Solution
Overview
A clearly defined annotation SOP was followed to accurately capture brand assets using polygon tools.
Approach
- Annotated visible assets such as scoreboards, tee markers, and signage
- Used standardized naming conventions (e.g., asset-name_brand-name)
- Excluded personal apparel (e.g., shirts, shoes)
- Applied fallback labels for unclear or unknown brands
- Maintained consistency across annotation batches
- Integrated periodic quality reviews
Results
Outcome
Produced a rich dataset with consistent labeling, ideal for training sponsor-detection models.
Benefits
- Improved AI detection of branding in live broadcasts
- Structured framework for reuse in future projects
- Enabled detailed measurement of brand size, position, and clarity
Conclusion
Summary
A disciplined annotation strategy improved sponsorship analytics and data value in sports media.
Future Plans
Expand to video frame annotation and integrate exposure duration and asset positioning data.
Call to Action
Media analytics and sports tech firms can replicate this structured annotation framework to improve brand performance insights.